Nasty Juice, a Malaysian e-liquid company, has gained global recognition for its diverse and fruity flavored e-liquids. Established in July 2015, the company launched its first e-liquid range in December of the same year. Nasty Juice is known for its unique packaging, utilizing tinware for smaller bottles and genuine Chubby Gorilla bottles for larger ones to ensure optimal storage. In April 2016, the brand expanded into the UK market, quickly becoming a popular choice among vapers in the region. That same year, Nasty Juice garnered accolades at the Vaper Expo NEC, winning awards for Best Fruit Flavour and Best Branding and Marketing. By the end of 2016, the company made its debut in the European market, starting with Germany, and continued to achieve success with numerous award wins at vape expos across Europe and beyond.